Sach
Kishore Biyani-promoted Future Group announced the launch of "Sach" toothpaste, and will launch more products under the same label by the end of 2010.
The Sach brand of toothpaste will be co-created by cricket giant Sachin Tendulkar and the group said it is aiming to achieve at least 25% of its in-store toothpaste
sales from the private brand within six months.
